Public Relations Disasters: Inside Stories and Lessons Learnt (Paperback)Gerry McCusker (author)
Paperback Published: 03/03/2006
- Not available
From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: Martha Stewart's insider trading scandal; Don Corning breast implants; Starbucks and 9/11; 7UP's sponsorship of Roy Keane; Coca-Cola and Pepsi - pollution in India; Nestle and Ethiopia's debt; David Beckham v. Alex Ferguson; McDonald's McLibel case; Tony Blair and the David Kelly affair; and, the UK royal family. Talespin features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands.
Publisher: Kogan Page Ltd
Weight: 610 g
Dimensions: 234 x 157 x 23 mm
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