Public Relations Disasters: Inside Stories and Lessons Learnt (Paperback)
  • Public Relations Disasters: Inside Stories and Lessons Learnt (Paperback)
  • Public Relations Disasters: Inside Stories and Lessons Learnt (Paperback)
  • Public Relations Disasters: Inside Stories and Lessons Learnt (Paperback)
  • Public Relations Disasters: Inside Stories and Lessons Learnt (Paperback)
  • Public Relations Disasters: Inside Stories and Lessons Learnt (Paperback)
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Public Relations Disasters: Inside Stories and Lessons Learnt (Paperback) Public Relations Disasters: Inside Stories and Lessons Learnt (Paperback) Public Relations Disasters: Inside Stories and Lessons Learnt (Paperback) Public Relations Disasters: Inside Stories and Lessons Learnt (Paperback)

Public Relations Disasters: Inside Stories and Lessons Learnt (Paperback)

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£14.99
Paperback Published: 03/03/2006
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From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: Martha Stewart's insider trading scandal; Don Corning breast implants; Starbucks and 9/11; 7UP's sponsorship of Roy Keane; Coca-Cola and Pepsi - pollution in India; Nestle and Ethiopia's debt; David Beckham v. Alex Ferguson; McDonald's McLibel case; Tony Blair and the David Kelly affair; and, the UK royal family. Talespin features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands.

Publisher: Kogan Page Ltd
ISBN: 9780749445720
Weight: 610 g
Dimensions: 234 x 157 x 23 mm

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