Visit our Christmas Gift Finder
Public Relations and Social Theory: Key Figures and Concepts - Routledge Communication Series (Paperback)
  • Public Relations and Social Theory: Key Figures and Concepts - Routledge Communication Series (Paperback)
zoom

Public Relations and Social Theory: Key Figures and Concepts - Routledge Communication Series (Paperback)

(editor), (editor), (editor)
£34.99
Paperback 376 Pages / Published: 12/03/2009
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jurgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language.

Each chapter is devoted to an individual theorist, providing an overview of that theorist's key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.

Publisher: Taylor & Francis Ltd
ISBN: 9780415997867
Number of pages: 376
Weight: 522 g
Dimensions: 229 x 152 x 23 mm

You may also be interested in...

The Fall of Advertising and the Rise of PR
Added to basket
On Purpose
Added to basket
£19.99
Paperback
The PR Masterclass
Added to basket
100 Great PR Ideas
Added to basket
£8.99
Paperback
The PR Professional's Handbook
Added to basket
Internal Communications
Added to basket
Public Relations For Dummies
Added to basket
The Economics of Industrial Innovation
Added to basket
Brand Psychology
Added to basket
£24.99
Paperback
Evaluating Public Relations
Added to basket
How to Win Campaigns
Added to basket
£24.99
Paperback
Public Relations in Britain
Added to basket
Public Relations: The Basics
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.