Public Opinion (Hardback)
  • Public Opinion (Hardback)
zoom

Public Opinion (Hardback)

(author), (author), (author), (author), (author)
£85.00
Hardback 471 Pages / Published: 13/09/2004
  • Not available

This product is currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public, and discusses the five major theories for understanding public opinion. The chapters are carefully constructed so as to introduce terms and concepts to the reader unfamiliar with the field. Recognizing that public opinion is an increasingly interdisciplinary field, this volume draws together authors from diverse fields, principally political science and communication studies. Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. Here, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in Political Science, Psychology, Sociology, and Communications in order to help undergraduates understand public opinion in America. The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. The authors present data about public attitudes on important social issues, but also explore the intellectual and social history of public opinion. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion. 0813329175 Public Opinion

Publisher: Taylor & Francis Inc
ISBN: 9780813341736
Number of pages: 471
Dimensions: 229 x 152 mm
Edition: 2nd New edition

You may also be interested in...

UKIP
Added to basket
£18.99
Hardback
Intellectuals and Society
Added to basket
The Nature and Origins of Mass Opinion
Added to basket
Prejudice
Added to basket
£29.00
Paperback

Please sign in to write a review

Your review has been submitted successfully.