The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history of polling, the use of polling in America today, and to explain the methods used for survey research. In addition, Bardes & Oldendick engage students by providing in-depth coverage of public opinion on issues-social welfare, gun control, death penalty, abortion, gay rights, civil rights, and foreign policy-over time and with an analysis of group differences for each subject. This lively, engaging text combines a comprehensive grounding in the nuts and bolts of the field with up-to-date, real-world examples.
Publisher: Rowman & Littlefield
Number of pages: 392
Weight: 531 g
Dimensions: 232 x 154 x 21 mm
Edition: 4th Edition
The latest edition of this popular public opinion text is as useful and informative as its past versions. It covers all the central concepts necessary for a full understanding of the how public opinion is measured and also includes several chapters that address Americans' views on range of salient issues. There simply is not a better book for an introductory course on public opinion. -- Jason Gainous, University of Louisville
This text offers undergraduate students the full package, beginning with the history of polling and then guiding them through the measurement, usage, and origins of public opinion. It teaches students the essentials without overburdening them with a laundry list of terms and academic scholarship. The core strength of this text is the four chapters on public opinion toward controversial issues, such as race, social welfare, and foreign policy. Few books on the market offer such a detailed and engaging discussion of these areas. With this book in hand, students leave the classroom as better public opinion scholars and consumers. -- Terri L. Towner, Oakland University