• Sign In
  • Help
  • My Basket0
Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner (Hardback)
  • Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner (Hardback)
zoom

Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner (Hardback)

(editor), (editor)
£111.00
Hardback 194 Pages / Published: 28/11/2001
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.

Publisher: SAGE Publications Inc
ISBN: 9780761964315
Number of pages: 194
Weight: 470 g
Dimensions: 234 x 156 x 12 mm

You may also be interested in...

Hitler
Added to basket
£16.99
Paperback
Mao: The Unknown Story
Added to basket
The Dark Charisma of Adolf Hitler
Added to basket
How to Run a Country
Added to basket
Political Speeches
Added to basket
The English Constitution
Added to basket
The Blair Years
Added to basket
Churchill's Wit
Added to basket
Conversations With Stalin
Added to basket
William Pitt the Younger
Added to basket
The Churchill Factor
Added to basket
£10.99   £7.99
Paperback
Lloyd George
Added to basket
£25.00
Hardback
Disraeli
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.