Publisher: Palgrave Macmillan
Number of pages: 246
Weight: 4336 g
Dimensions: 216 x 140 x 18 mm
"Psychology has long been a major weapon in war. Taillard and Giscoppa investigate how simple techniques can affect our opinions, perceptions, emotions, and behaviour. There are lessons here for anyone looking to influence." - James Freedman, Creator, Magical Innovation : Psychological principles of magicians for business success
"A thought-provoking exploration into the underpinnings of how propaganda, collective motivation, and independent thought intersect. Sun Tzu's The Art of War meets How to Win Friends and Influence People." - Michelle Mann, M.Ed Mental Health Therapist
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