Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. This fully updated edition features the latest best practice for working in digital channels including web- and mobile-based promotions.
Promotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy.
Publisher: Kogan Page Ltd
Number of pages: 288
Weight: 491 g
Dimensions: 241 x 172 x 16 mm
Edition: 6th Revised edition
"[T]akes the reader through a detailed look at tried and tested promotional marketing methods yet this is not a tired rehash of old material. ...Mixed in throughout this book are many great examples and case studies that have been used to date. ...It is inspiring to read a collection of these various examples that can show potentially dry, theoretical subjects in a practical, engaging light. ...The author has carefully mixed authority, information, balance, provoking statements and real-life case studies to great effect within. Whether you are deeply focussed within the industry or sit on the periphery there is going to be a lot you can take away with this advice."
--Darren Ingram "Darren Ingram Media "