Promotional Culture: Advertising, Ideology and Symbolic Expression - Published in association with Theory, Culture & Society (Hardback)Andrew Wernick (author)
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Moving beyond a simple critique of advertising as an ideological process, Promotional Culture relates its impact to the broad social processes analyzed under the label of postmodernism. Wernick traces the impact of promotion from the selling of consumer goods to the spheres of electoral politics and the university. In doing so, he poses fundamental questions not only about the shape of contemporary societies but also about the individual as an acting and communicating subject.
Publisher: SAGE Publications Ltd
Number of pages: 224
Weight: 450 g
Dimensions: 234 x 156 x 14 mm
Wernick provides a socio-historical perspective that goes well beyond the sorts of perfunctory dates-and-labels summary that too often pass for backgrounding writings... his central theoretical discourse must be one of the most succinct and comprehensive summations available, richly supported along the way by examples drawn from the anecdotal evidence of the media themselves... Wernick manages to keep close to the practicalities of mass media influence on our lives and culture.... The importance of this book, however, is in the matter in which it presents the concept of promotional culture, and the relevant issues and the problems of semiotic applications and imaging. Seen in this light, Promotional Culture is a work of sufficient and considerable value. -- Canadian Journal of Sociology
An engaging and thought-provoking book which should be read by those interested in advertising and the changing nature of contemporary culture. -- Contemporary Sociology
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