An economic perspective is about more than counting the costs associated with poor health. It is about understanding how economic incentives can influence healthy lifestyle choices in the population. The book provides tools for developing effective and efficient policy strategies and addressing trade-offs between the goals of improving population health, while being mindful of the need to tackle inequalities in health outcomes across individuals and populations.
The book:practically illustrates methods and measures of cost and outcome used in the evaluation of interventionscovers specific risk factor areas including tobacco smoking, alcohol, unhealthy diets, physical inactivity, poor mental health and harmful environmental factorsconsiders cross-cutting themes including key implementation issues, health inequalities, and the merits of early life interventionsThe book is designed for health policy makers and all those working or studying in the areas of public health, health research, medicine or health economics.
Publisher: Open University Press
Number of pages: 368
Weight: 540 g
Dimensions: 229 x 155 x 43 mm
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