Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
Publisher: Cengage Learning, Inc
Number of pages: 368
Weight: 839 g
Dimensions: 246 x 189 x 20 mm
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