Profiting in America's Multicultural Marketplace: How to Do Business across Cultural Lines (Hardback)
  • Profiting in America's Multicultural Marketplace: How to Do Business across Cultural Lines (Hardback)
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Profiting in America's Multicultural Marketplace: How to Do Business across Cultural Lines (Hardback)

(author)
£15.95
Hardback 262 Pages / Published: 10/02/1992
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Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.

Publisher: Simon & Schuster
ISBN: 9780669219296
Number of pages: 262
Weight: 550 g
Dimensions: 242 x 162 x 27 mm

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