American industry is renowned for its technical and scientific breakthroughs - and equally famous for its inability to commercialize its own technology. This report examines the root causes of "technophobia" in companies whose industries are driven by innovation. Drawing on many examples of companies that have been successful at managing innovation, the authors demonstrate how new ideas can be transformed into products efficiently and systematically by removing the barriers that surround innovative technology.
Publisher: Simon & Schuster
Number of pages: 150
Weight: 402 g
Dimensions: 243 x 160 x 21 mm
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