• Sign In / Register
  • Help
  • Basket0
Product Planning Essentials (Paperback)
  • Product Planning Essentials (Paperback)
zoom

Product Planning Essentials (Paperback)

(author)
£67.00
Paperback 264 Pages / Published: 10/11/2000
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

Publisher: SAGE Publications Inc
ISBN: 9780761919995
Number of pages: 264
Weight: 392 g
Dimensions: 228 x 152 x 15 mm


MEDIA REVIEWS

"Kenneth Kahn's book is a comprehensive treatment of the field of new product planning. He has covered virtually all of the tools and techniques essential to new product success and has provided references for those people who want to dig deeper into any of the topics. This book is a `must have' for anyone engaged in the profession of product planning and development."

-- Richard C. Notargiocomo

You may also be interested in...

Buyer Personas
Added to basket
£20.99
Hardback
Guerrilla Marketing
Added to basket
£13.99
Paperback
Valueselling
Added to basket
£13.85
Paperback
Brilliant Selling
Added to basket
£12.99
Paperback
Recommended
Added to basket
£14.99
Paperback
If You're Not First, You're Last
Added to basket
Kapferer on Luxury
Added to basket
Strategic Brand Management
Added to basket
Employer Branding For Dummies
Added to basket
Marketing Communications Industry
Added to basket
Cultural Strategy
Added to basket
Brilliant Marketing Plans
Added to basket
Fashion Merchandising
Added to basket
Brandwashed
Added to basket
£14.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.