Product Development for Distant Target Groups: An Experimental Study for the Silver Market - Forschungs-/Entwicklungs-/Innovations-Management (Paperback)
  • Product Development for Distant Target Groups: An Experimental Study for the Silver Market - Forschungs-/Entwicklungs-/Innovations-Management (Paperback)
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Product Development for Distant Target Groups: An Experimental Study for the Silver Market - Forschungs-/Entwicklungs-/Innovations-Management (Paperback)

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£64.99
Paperback 244 Pages / Published: 10/05/2017
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Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783658183240
Number of pages: 244
Weight: 349 g
Dimensions: 210 x 148 x 14 mm
Edition: 1st ed. 2017

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