This text presents in a clear and detailed way, a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. the integrative methods in the book facilitate problem solving and decision making among people with different diisciplinary perspectives, reflecting the industry trend to perform product design and development in cross-functional teams.
Publisher: McGraw-Hill Education - Europe
Number of pages: 384
Weight: 730 g
Edition: International 2 Revised ed
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