Your Waterstones card is changing, introducing...
TELL ME MORE
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Hardback)
  • Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Hardback)
zoom

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Hardback)

(editor)
£117.00
Hardback 343 Pages / Published: 05/11/2014
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.

Publisher: Springer International Publishing AG
ISBN: 9783319117966
Number of pages: 343
Weight: 1293 g
Dimensions: 279 x 210 mm
Edition: 2015 ed.

You may also be interested in...

Guerrilla Marketing
Added to basket
£13.99
Paperback
Brandwashed
Added to basket
£14.99
Paperback
Breakthrough Branding
Added to basket
Aligning Strategy and Sales
Added to basket
Marketing Management, Global Edition
Added to basket
Winning in Your Own Way
Added to basket
No B.S. Price Strategy
Added to basket
Brilliant Marketing Plans
Added to basket
If You're Not First, You're Last
Added to basket
The Sales Acceleration Formula
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback
International Marketing
Added to basket
Kapferer on Luxury
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.