Pro Logo: Brands as a Factor of Progress (Paperback)
  • Pro Logo: Brands as a Factor of Progress (Paperback)
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Pro Logo: Brands as a Factor of Progress (Paperback)

(author), (author)
£39.99
Paperback 322 Pages / Published: 01/01/2004
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The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.

Publisher: Palgrave Macmillan
ISBN: 9781349514113
Number of pages: 322
Dimensions: 229 x 152 mm
Edition: 1st ed. 2004


MEDIA REVIEWS

'Cheeky title, cheeky jacket. If this does half as well as you know what, it'll be a winner.' - Keith Clack, The Bookseller

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