• Sign In
  • Help
  • My Basket0
Principles of Retail Management (Paperback)
  • Principles of Retail Management (Paperback)
zoom

Principles of Retail Management (Paperback)

(author), (author)
£39.99
Paperback Published: 27/11/2003
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Check Marketplace availability

The text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area. It is ideal for both undergraduates and postgraduates studying retailing as part of a retailing, marketing or business degree. The text takes a natural progression through general analysis of the retail environment through strategy to implementation and concludes with a section on the challenges for retailing. The text also includes the newer areas of retailing, such as internet shopping, ethical and environmental issues. The text contains multiple case studies, vignettes and examples as well as listing sources of retailing information, and thus is useful, pedagogically, for a student market.

Publisher: Palgrave Macmillan
ISBN: 9780333792971
Weight: 693 g
Dimensions: 246 x 189 x 20 mm

You may also be interested in...

The Wal-Mart Effect
Added to basket
The Shopper Marketing Revolution
Added to basket
Behind the Counter
Added to basket
£9.99
Paperback
The Mango Story
Added to basket
£16.99
Paperback
Turn Back Time - The High Street
Added to basket
Last Shop Standing
Added to basket
£12.95
Paperback
Retailing, International Edition
Added to basket
The Village Shop
Added to basket
£5.99
Paperback
Sold to the Man With the Tin Leg
Added to basket
Shopping, Seduction & Mr Selfridge
Added to basket
Department Stores
Added to basket
£7.99
Paperback
The Retail Champion
Added to basket
£24.99
Paperback
The London Market Guide
Added to basket
The Shop Girls
Added to basket
£8.99
Paperback
The Truth About IKEA
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.