This casebook complements and accompanies Philip Kotler and Gary Armstrong's Principles of Marketing by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia. This Asian flavor allows instructors and students to identify with Asian issues and how the marketing principles learnt in the textbook can be applied to the cases in this casebook. *This casebook is written by professors of 7 nationalities - Bangladesh, China, Germany, India, Malaysia, Myanmar and Singapore, and co-written with industry experts. These authors and individuals provide latest marketing perspectives and substantial industry expertise to enrich the cases by furnishing insights that may otherwise be omitted by less knowledgeable writers. *All the cases are about Asian and Non- Asian companies operating in Asia. Therefore, instructors as well as students in Asia can identify with actual companies and issues written in the book, thus making the course more interesting, relevant and better recalled and understood. *Both short and comprehensive cases are furnished to help students to adapt to their introductory course in Marketing. Short cases can be taught at the beginning of the course, while the longer cases can be used as integrative cases towards the end of the course.
Publisher: Pearson Education
Weight: 381 g
Dimensions: 235 x 180 x 9 mm
You may also be interested in...
Please sign in to write a review
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at