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Principles of Marketing European Edition (Paperback)
  • Principles of Marketing European Edition (Paperback)

Principles of Marketing European Edition (Paperback)

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Paperback 716 Pages / Published: 25/04/2013
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Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks.

The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.

Please note that the product you are purchasing does not include MyMarketingLab.


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Publisher: Pearson Education Limited
ISBN: 9780273742975
Number of pages: 716
Weight: 1440 g
Dimensions: 274 x 208 x 28 mm
Edition: 6th edition

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“Principles of Marketing”

Paperback edition
29th May 2013
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