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Principles of Marketing (Hardback)
  • Principles of Marketing (Hardback)
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Principles of Marketing (Hardback)

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£20.95
Hardback Published: 10/08/1994
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This book provides readers with a comprehensive introduction to marketing. Features include an Integrated Teaching System; more emphasis on multicultural marketing, globalization, TQM, ethics, small business marketing; and critical thinking cases and experiential exercises.

Publisher: Cengage Learning, Inc
ISBN: 9780538829823
Weight: 1969 g
Edition: 2nd Revised edition

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