Some orders may be delayed by the current Coronavirus lockdown.
Visit our help page for further information.
Principles of Marketing, Global Edition (Paperback)
  • Principles of Marketing, Global Edition (Paperback)
zoom

Principles of Marketing, Global Edition (Paperback)

(author), (author)
£59.99
Paperback 736 Pages / Published: 27/07/2017
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket

For Principles of Marketing courses that require a comprehensive text.

Help students learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.


MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Publisher: Pearson Education Limited
ISBN: 9781292220178
Number of pages: 736
Weight: 1570 g
Dimensions: 276 x 214 x 26 mm
Edition: 17th edition

You may also be interested in...

The Trusted Advisor
Added to basket
Hegarty on Creativity
Added to basket
Growth Hacker Marketing
Added to basket
Contagious
Added to basket
£9.99
Paperback
DotCom Secrets
Added to basket
£14.99
Paperback
The Sell
Added to basket
£14.99
Paperback
The Brand Gap
Added to basket
£21.99
Paperback
Mid-Century Ads
Added to basket
£15.00
Hardback
Build a Brand in 30 Days
Added to basket
Social Media Marketing For Dummies
Added to basket
The Challenger Sale
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback
Marketing For Dummies
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.