Principles of Corporate Communication (Paperback)
  • Principles of Corporate Communication (Paperback)

Principles of Corporate Communication (Paperback)

(author), (foreword)
Paperback 256 Pages
Published: 06/06/1995
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This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.

Publisher: Pearson Education (US)
ISBN: 9780131509962
Number of pages: 256
Weight: 386 g
Dimensions: 234 x 156 x 14 mm

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