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Principles of Business: Marketing - Principles of Business (Hardback)
  • Principles of Business: Marketing - Principles of Business (Hardback)
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Principles of Business: Marketing - Principles of Business (Hardback)

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£158.00
Hardback 300 Pages / Published: 30/09/2017
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Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Marketing is used by all industries-business, retail, software, manufacturing, the media-any company with a product or service to sell needs marketing support. Principles of Business: Marketing provides easy-access to the essentials of marketing-advertising, copy writing, social media, branding-are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service.

Principles of Business: Marketing provides need-to-know information on the fundamentals of marketing, including:Advertising ManagementBehavioral EconomicsBrand ManagementBuyer BehaviorCorporate SponsorshipsCrowdfundingEffective Media CoverageEntrepreneurial MarketingInternet Marketing StrategiesMarketing MethodsMultimedia Product PlacementNew Product ManagementPrice AnalysisPrinciples of RetailingProduct Life CyclePromotional PoliciesPublic RelationsSocial Media & BusinessSustainable Competitive AdvantagePrinciples of Business: Marketing provides readers with ample material to develop a better understanding of the essentials of marketing. For those who are considering a career in sales or marketing, this title is a must. Plus, job seekers with a solid understanding of the fundamentals of marketing will have an advantage when applying for a job in any industry.

Publisher: H.W. Wilson Publishing Co.
ISBN: 9781682175996
Number of pages: 300
Dimensions: 229 x 152 mm

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