Helps readers understand and appreciate behavior analysis
Since the first edition of Principles of Behavior, the authors have sought to address the unique needs of students. This title has been written so that students of all levels will benefit from a solid introduction to the principles of behavior. The authors have laid the ground work for behavior analysis through an exploration of experimental, applied, and theoretical concepts. Case studies and everyday examples help readers apply principles of behavior to real life.
MySearchLab is a part of the Malott/Trojan program. Research and writing tools, including access to academic journals, help students explore behavioral analysis in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.
This title is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more.
Publisher: Pearson Education (US)
Number of pages: 480
Weight: 853 g
Dimensions: 276 x 216 x 15 mm
Edition: 7th edition
"As always, Malott's tone and writing style is very engaging. The storytelling examples are always very good for flushing out difficult concepts. My students love this text in general because of his unique approach." - Lawrence Venuk, Naugatuck Valley Community College
"It is by far the most user friendly text on this topic I have seen. It introduces new material in a understandable, gradual manner [with] Realistic case studies." - Sherman Sowby , Brigham Young University
"Outstanding mastery and competence of every level of behavior analysis, from experimental, to applied, to theoretical. Dick Malott is the heir apparent to B. F. Skinner today." - David Feeney, Strayer University
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