Principles and Practice of Marketing (Paperback)Jim Blythe (author)
Paperback Published: 13/12/2005
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The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
Publisher: Cengage Learning EMEA
Dimensions: 276 x 219 mm
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