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Principles and Practice of Marketing (Paperback)
  • Principles and Practice of Marketing (Paperback)
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Principles and Practice of Marketing (Paperback)

(author)
£53.99
Paperback Published: 13/12/2005
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The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.

Publisher: Cengage Learning EMEA
ISBN: 9781844801206
Dimensions: 276 x 219 mm

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