Principles and Practice of Marketing (Paperback)David Jobber (author)
Paperback 860 Pages / Published: 01/04/1998
- Not available
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
Publisher: McGraw-Hill Education - Europe
Number of pages: 860
Weight: 1531 g
Edition: 2nd Revised edition
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