Principles and Practice of Marketing (Paperback)
  • Principles and Practice of Marketing (Paperback)
zoom

Principles and Practice of Marketing (Paperback)

(author)
£22.99
Paperback 704 Pages / Published: 20/03/1995
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780077079352
Number of pages: 704
Weight: 230 g
Dimensions: 246 x 189 mm

You may also be interested in...

Hegarty on Creativity
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Growth Hacker Marketing
Added to basket
Marketing Strategy and Management
Added to basket
Selling to Win
Added to basket
£14.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
The Trusted Advisor
Added to basket
The Economist: Marketing
Added to basket
Essentials of Marketing
Added to basket
The Challenger Sale
Added to basket
The Sales Bible, New Edition
Added to basket
Content is Currency
Added to basket
£19.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Marketing Management, Global Edition
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.