Principles and Practice of Marketing (Paperback)David Jobber (author)
Paperback 704 Pages / Published: 20/03/1995
- Not available
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.
Publisher: McGraw-Hill Education - Europe
Number of pages: 704
Weight: 230 g
Dimensions: 246 x 189 mm
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