Pricing: Policies and Procedures (Paperback)
  • Pricing: Policies and Procedures (Paperback)
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Pricing: Policies and Procedures (Paperback)

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£44.99
Paperback 232 Pages / Published: 07/04/1997
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New in paperback! Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.

Publisher: Palgrave Macmillan
ISBN: 9780333694138
Number of pages: 232
Weight: 271 g
Dimensions: 216 x 138 x 13 mm

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