New in paperback! Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.
Publisher: Palgrave Macmillan
Number of pages: 228
Weight: 443 g
Dimensions: 222 x 141 x 1 mm
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