Pricing and Revenue Optimization: Second Edition (Hardback)
  • Pricing and Revenue Optimization: Second Edition (Hardback)
zoom

Pricing and Revenue Optimization: Second Edition (Hardback)

(author)
£56.00
Hardback 472 Pages / Published: 18/05/2021
  • We can order this from the publisher

Usually dispatched within 10-15 working days

  • This item has been added to your basket

This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.

With updates to every chapter, this second edition covers topics such as estimation of price-response functions and machine-learning-based price optimization. New discussions of applications of dynamic pricing and revenue management by companies such as Amazon, Uber, and Disney, and in industries such as sports, theater, and electric power, are also included. In addition, the book provides current coverage of important applications such as revenue management, markdown management, customized pricing, and the behavioral economics of pricing.

Publisher: Stanford University Press
ISBN: 9781503610002
Number of pages: 472
Dimensions: 254 x 178 mm
Edition: 2nd edition


MEDIA REVIEWS
"This book is a must-read for students and practitioners of pricing modeling, offering a clear guide on where and how to apply which pricing model framework. With the updates made to the 2nd edition, its comprehensiveness in covering the pricing modeling topic is second to none!" -- Wei Ke * Managing Partner at Simon-Kucher & Partners *
"Benefiting from Bob's rich industry experience and superb writing skills, this book exposes the reader to a host of real-world applications that blend modelling, optimization, and machine learning in a gentle and accessible way. Describing new developments in e-commerce, ride sharing and reinforced learning, this is a must-read book for students and professionals in the field." -- Guillermo Gallego, Crown Worldwide Professor of Engineering * Hong Kong University of Science and Technology *
"Bob Phillips is one of the world's experts on quantitative pricing. This unique book translates state-of-the-art academic research into practical managerial lessons. Covering a wide range of industries that go from revenue management classics such as hotels and airlines all the way to modern e-commerce and ride-sharing platforms, this book is a must have for every pricing manager." -- Gabriel Weintraub * Stanford Graduate School of Business *

You may also be interested in...

The Reality Test
Added to basket
Delivering Happiness
Added to basket
£7.99
Paperback
Brilliant Business Plan
Added to basket
The Solutions Focus
Added to basket
Built To Last
Added to basket
£25.00
Hardback
4 Disciplines of Execution
Added to basket
The Wealth Choice
Added to basket
£10.99
Paperback
The Click Moment
Added to basket
£10.99
Paperback
Lean Thinking
Added to basket
£7.00
Paperback
The McKinsey Way
Added to basket
£23.99
Hardback
Key Person of Influence
Added to basket
Playing to Win
Added to basket
£22.00
Hardback
The Concise 33 Strategies of War
Added to basket

Please sign in to write a review

Your review has been submitted successfully.