Priceless: The Hidden Psychology of Value (Paperback)
  • Priceless: The Hidden Psychology of Value (Paperback)

Priceless: The Hidden Psychology of Value (Paperback)

1 Review Write your review
£9.99 £7.99
Paperback Published: 02/06/2011
  • Save £2.00
  • In stock

Usually despatched within 24 hours

  • This item has been added to your basket
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.

Publisher: Oneworld Publications
ISBN: 9781851688296

You may also be interested in...

“Insightful and Engaging”

A must read for any psychologist, economist or smart consumer. Could not put the book down, an incite into behavioural decision theory and price setting. You've got to read it to believe it!

Paperback edition
28th July 2011
Helpful? Upvote 5

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?

Review us on Trustpilot