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Priceless: The Hidden Psychology of Value (Paperback)
  • Priceless: The Hidden Psychology of Value (Paperback)

Priceless: The Hidden Psychology of Value (Paperback)

£9.99
Paperback Published: 02/06/2011
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In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.

Publisher: Oneworld Publications
ISBN: 9781851688296

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“Insightful and Engaging”

A must read for any psychologist, economist or smart consumer. Could not put the book down, an incite into behavioural decision theory and price setting. You've got to read it to believe it!

Paperback edition
28th July 2011
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