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Preface to Marketing Management (Paperback)
  • Preface to Marketing Management (Paperback)
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Preface to Marketing Management (Paperback)

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£46.99
Paperback 288 Pages / Published: 01/01/1997
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Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780256202816
Number of pages: 288
Weight: 570 g
Dimensions: 230 x 154 x 18 mm
Edition: 7th Revised edition

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