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Preface to Marketing Management - The Irwin/McGraw-Hill series in marketing (Paperback)
  • Preface to Marketing Management - The Irwin/McGraw-Hill series in marketing (Paperback)
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Preface to Marketing Management - The Irwin/McGraw-Hill series in marketing (Paperback)

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£38.99
Paperback 336 Pages / Published: 16/06/2002
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Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780072466584
Number of pages: 336
Weight: 690 g
Dimensions: 185 x 229 x 11 mm
Edition: 9th edition

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