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Predictably Irrational: The Hidden Forces That Shape Our Decisions (Paperback)
  • Predictably Irrational: The Hidden Forces That Shape Our Decisions (Paperback)

Predictably Irrational: The Hidden Forces That Shape Our Decisions (Paperback)

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Paperback Published: 24/05/2008
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Publisher: HarperCollins Publishers
ISBN: 9780007256532

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“Predictably Irrational”

A fascinating insight into how we perceive things and how we make decisions that debunks some of the tenets of conventional economics. The book shows how we are a lot less rational and logical than we think, and how... More

Paperback edition
13th August 2009
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