Find your perfect holiday reading
Predatory Thinking (Paperback)
  • Predatory Thinking (Paperback)
zoom

Predatory Thinking (Paperback)

(author)
2 Reviews Sign in to write a review
£8.99
Paperback 272 Pages / Published: 06/11/2014
  • In stock online

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times

Life is a zero-sum game.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Publisher: Pan Macmillan
ISBN: 9781447285342
Number of pages: 272
Weight: 292 g
Dimensions: 197 x 131 x 22 mm


MEDIA REVIEWS
Offers much to think about . . . engaging * Creative Review *
Challenges the way we think creatively by flipping the logical, 2D way of thinking on its head * Psychologies *
Cool, clear, very readable * Overseas Property Professional *

You may also be interested in...

7 Habits Of Highly Effective People
Added to basket
Act Like a Lady, Think Like a Man
Added to basket
Mindfulness Pocketbook
Added to basket
Very Good Lives
Added to basket
£9.99
Hardback
Mindfulness
Added to basket
£10.99
Paperback
Active Hope
Added to basket
£13.99
Paperback
Things to Do Now That You're 40
Added to basket
Breaking the Habit of Being Yourself
Added to basket
I Heart Me
Added to basket
£10.99
Paperback
Fuck It Therapy
Added to basket
£10.99
Paperback
Thinking Strategically
Added to basket
The Mindfulness Colouring Book
Added to basket
The Art of Conversation
Added to basket
Steal Like an Artist
Added to basket
The Mindfulness Journal
Added to basket

“Highly Recommended”

Its full of inspirational stories of how various people use creativity in their work & lives, I have learnt a lot from reading it & has encouraged me to be more creative! EXCELLANT!!!!! ***** :)

Hardback edition
Helpful? Upvote 32
Sarah - 52and1

“Everyone should read this book!”

This book is one you can read and then read again! Although, the title comes across as slightly “aggressive” and appears like it may teach you how to become some kind of monster machine (the only description I could... More

Paperback edition
Helpful? Upvote 2

Please sign in to write a review

Your review has been submitted successfully.