'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Publisher: Pan Macmillan
ISBN: 9781447285342
Number of pages: 272
Weight: 190 g
Dimensions: 197 x 131 x 18 mm
Offers much to think about . . . engaging - Creative Review
Challenges the way we think creatively by flipping the logical, 2D way of thinking on its head - Psychologies
Cool, clear, very readable - Overseas Property Professional
Its full of inspirational stories of how various people use creativity in their work & lives, I have learnt a lot from reading it & has encouraged me to be more creative! EXCELLANT!!!!! ***** :)
This book is one you can read and then read again! Although, the title comes across as slightly “aggressive” and appears like it may teach you how to become some kind of monster machine (the only description I could... More
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