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Practical Marketing Planning (Paperback)
  • Practical Marketing Planning (Paperback)

Practical Marketing Planning (Paperback)

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Paperback 288 Pages / Published: 12/05/1997
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This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.

Publisher: Palgrave Macmillan
ISBN: 9780333679081
Number of pages: 288
Weight: 300 g
Dimensions: 235 x 155 x 18 mm

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