PR: Fifty Years in the Field (Paperback)Jack Donoghue (author)
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In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations - in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes the PR problems presented by the Alberta nurses' strike of 1977 and the fiasco of Information Canada. Jack Donoghue's memoirs provide a different and instructive view on significant events in Canada's history.
Publisher: Dundurn Group Ltd
Number of pages: 192
Weight: 284 g
Dimensions: 229 x 152 x 8 mm
"Donoghue's reflections on PR and the abuse of political power could be read with profit in any legislature or social science class. This book warrants a place in public-relations course studies."-- Sidney Allinson * Canadian Book Review Annual *
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