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    • Books
This book can be found in:
Business, Finance & Law > Business > Sales & marketing > Advertising
Business, Finance & Law > Management > Management of specific areas > Sales & marketing management
Positioning: The Battle for Your Mind, 20th Anniversary Edition (Hardback)
  • Positioning: The Battle for Your Mind, 20th Anniversary Edition (Hardback)
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Positioning: The Battle for Your Mind, 20th Anniversary Edition (Hardback)

(author), (author)
£21.99
Hardback 272 Pages / Published: 16/12/2000
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Synopsis
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071359160
Number of pages: 272
Weight: 526 g
Dimensions: 211 x 196 x 28 mm
Edition: 3rd edition

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