Positioning: The Battle for Your Mind, 20th Anniversary Edition (Hardback)
Al Ries (author), Jack Trout (author)
£21.99
Hardback
272 Pages /
Published: 16/12/2000
- We can order this from the publisher
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
Publisher: McGraw-Hill Education - Europe
ISBN: 9780071359160
Number of pages: 272
Weight: 526 g
Dimensions: 211 x 196 x 28 mm
Edition: 3rd edition
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