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Positioning: The Battle for Your Mind, 20th Anniversary Edition (Hardback)
Al Ries (author), Jack Trout (author)Published: 16/12/2000
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
Publisher: McGraw-Hill Education - Europe
ISBN: 9780071359160
Number of pages: 272
Weight: 526 g
Dimensions: 211 x 196 x 25 mm
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