Pop-Up Business For Dummies (Paperback)Dan Thompson (author)
- In stock online
Whether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.
Inside Pop-Up Business For Dummies, you'll find:Planning your pop-up venture - whether it's a shop, studio, gallery, or community hub.Finding the right space for you.Negotiating with the landlord and sorting out the legalities.Fixing up and fitting out your space on a budget.Pulling in the punters - advertising and marketing your pop-up.Managing a successful pop-up business day-to-day.Closing up shop efficiently.Lots of case studies, checklists, tips and hints from experienced pop-up people!
Publisher: John Wiley & Sons Inc
Number of pages: 264
Weight: 352 g
Dimensions: 214 x 140 x 16 mm
`One of the ways to keep the conventional retail model fresh is elegantly explained...Thompson explains its principles and practice brilliantly and succinctly.' (Cambridge Business, March 2013)
`What makes Dan Thompson's book stand apart is his can-do attitude and understanding of the relationship between customers and pop-up providers, particularly regarding social media.' (Ceramic Review, May 2013)
`I think this book is a must for people starting a pop up business. From its checklists to its well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff.' (Frost Magazine, May 2013)