Pop-Up Business For Dummies (Paperback)
  • Pop-Up Business For Dummies (Paperback)
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Pop-Up Business For Dummies (Paperback)

(author)
£12.99
Paperback 264 Pages / Published: 05/10/2012
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Whether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.

Inside Pop-Up Business For Dummies, you'll find:

Planning your pop-up venture - whether it's a shop, studio, gallery, or community hub.Finding the right space for you.Negotiating with the landlord and sorting out the legalities.Fixing up and fitting out your space on a budget.Pulling in the punters - advertising and marketing your pop-up.Managing a successful pop-up business day-to-day.Closing up shop efficiently.Lots of case studies, checklists, tips and hints from experienced pop-up people!

Publisher: John Wiley & Sons Inc
ISBN: 9781118443491
Number of pages: 264
Weight: 352 g
Dimensions: 214 x 140 x 16 mm


MEDIA REVIEWS
` I would recommend it as essential reading for anybody considering their own pop-up, and will definitely use it when developing my own projects in the future' (Arts Porfessional, December 2012)

`One of the ways to keep the conventional retail model fresh is elegantly explained...Thompson explains its principles and practice brilliantly and succinctly.' (Cambridge Business, March 2013)

`What makes Dan Thompson's book stand apart is his can-do attitude and understanding of the relationship between customers and pop-up providers, particularly regarding social media.' (Ceramic Review, May 2013)

`I think this book is a must for people starting a pop up business. From its checklists to its well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff.' (Frost Magazine, May 2013)

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