Political Polling: Strategic Information in Campaigns - Campaigning American Style (Paperback)Jeffrey M. Stonecash (author)
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Publisher: Rowman & Littlefield
Number of pages: 188
Weight: 281 g
Dimensions: 228 x 154 x 13 mm
Edition: Second Edition
Stonecash covers the practical aspects of polling in election campaigns, especially those for local office. The emphasis is on analytical approaches as much as on data collection, content that will be useful for those who want to understand better how candidates use data in deciding whether to run and in the organization of their strategy. Readers, especially students, will understand campaign polls better after reading this book. -- Mike Traugott, University of Michigan
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