A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider `culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a `campaign culture'. Indeed, understanding and adapting a broader `campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge - sharing activity.
This book consists of 18 chapters which deal with aspects of political marketing and `campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Publisher: Taylor & Francis Ltd
Number of pages: 326
Weight: 476 g
Dimensions: 229 x 152 x 18 mm
"This is a ground-breaking book which deals in depth with the critical importance of culture in effective political marketing campaigning both in practice and theory. It contains a polymathic collection of insightful material from around the world and is explored by the masters of the discipline".
-Professor Phil Harris, University of Chester
"The strength of this book is the contribution of highly distinguished scholars from different regions of the world with a wide diversity of experience and viewpoints. In today's fast-changing political environment, both within and between countries, this book shows how the changing political culture is becoming the leading factor in determining political marketing structure, voter involvement, and, what acceptable campaign strategy. This book is a must for a range of readers, from those who are puzzled by new trends in political markets to those who are engaged in analyzing and strategizing in today's political markets."
Joseph Ben-Ur, University of Houston-Victoria