The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up is analyzed here. Special attention is paid to the innovations and changes that marked the 1997 campaign.
Publisher: Taylor & Francis Ltd ISBN: 9780714649238 Number of pages: 280 Weight: 567 g Dimensions: 235 x 159 x 27 mm
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