Policy and Marketing Strategies for Digital Media - Routledge Studies in New Media and Cyberculture (Paperback)
  • Policy and Marketing Strategies for Digital Media - Routledge Studies in New Media and Cyberculture (Paperback)
zoom

Policy and Marketing Strategies for Digital Media - Routledge Studies in New Media and Cyberculture (Paperback)

(editor), (editor)
£36.99
Paperback 312 Pages / Published: 16/06/2017
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Publisher: Taylor & Francis Ltd
ISBN: 9781138305946
Number of pages: 312
Dimensions: 229 x 152 mm


MEDIA REVIEWS

"The essays in this book provide valuable insights for both professionals and academics on the impact of changes in digital media on public policy and the marketplace." --David Ackerman, California State University, Northridge, USA

"This is a collection of important insights from around the world on some of the most important communication issues of our time. It is must-reading for anyone who wants to see the whole picture." - Pat Longstaff , Syracuse University, USA

"The book illustrates how contemporary media platforms such as Internet Protocol Television (IPT) and Direct Broadcast Satellite (DBS), and video files offered by Amazon, Hulu, Netflix, and YouTube, allow consumers to control the content of what they watch in contrast to traditional television... The book would be an excellent companion to Chuck Hemann and Ken Burbary's Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (CH, Dec'13, 51-2178)... Summing Up: Recommended." - G. E. Kaupins, Boise State University, CHOICE

You may also be interested in...

Media Studies
Added to basket
£34.99
Paperback
Drone
Added to basket
£9.99
Paperback
Understanding Media
Added to basket
Propaganda
Added to basket
£13.99
Paperback
Contagious
Added to basket
£8.99
Paperback
Dial M for Murdoch
Added to basket
Live From Downing Street
Added to basket
Media Control - Post-9/11 Edition
Added to basket
Flat Earth News
Added to basket
£9.99
Paperback
Covering Islam
Added to basket
£10.99
Paperback
Manufacturing Consent
Added to basket
The Sex Myth
Added to basket
£9.99
Paperback
The News
Added to basket
£10.99
Paperback
The Medium is the Massage
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
How to Read a Film
Added to basket
£27.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.