Visit our Christmas Gift Finder
Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast (Paperback)
  • Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast (Paperback)
zoom

Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast (Paperback)

(author), (author), (author), (author), (author)
£24.99
Paperback 446 Pages / Published: 01/11/2007
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Exclusive Podcast Academy training now available in a book!


Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you.


Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Publisher: Taylor & Francis Ltd
ISBN: 9780240809670
Number of pages: 446
Weight: 1066 g
Dimensions: 234 x 190 x 23 mm


MEDIA REVIEWS
"This is the book I wish we'd had before our first podcasting initiative; it would have saved me countless headaches and missteps. Now that it's here, I'm referring to it constantly as we get our next one off the ground." Eric Schumacher-Rasmussen, Editor, StreamingMedia.com



"I highly recommend this to podcast producers, marketing, business professionals or someone with a interest in how the business of podcasting works. I have several books on podcasting. Most if not all are collecting dust on my shelf. In the first week of having this book it became the most worn, highlighted, and read book on this topic to the point it is on my desk as a direct reference to projects I am working on right now and I don't see it moving any time soon." -Brian Edie, Calgary Social and New Media Meetup Group

You may also be interested in...

How to Build a Billion Dollar App
Added to basket
The Dark Net
Added to basket
£9.99
Paperback
Rock Stars Stole my Life!
Added to basket
Waugh in Abyssinia
Added to basket
£12.99
Paperback
Factory
Added to basket
£14.99
Paperback
Unreliable Memoirs
Added to basket
£8.99
Paperback
The Road Taken
Added to basket
£9.99
Paperback
Soccer War
Added to basket
£8.99
Paperback
Flat Earth News
Added to basket
£9.99
Paperback
A Mad World, My Masters
Added to basket
Manufacturing Consent
Added to basket
How Google Works
Added to basket
£10.99
Paperback
Steve Jobs
Added to basket
£12.99   £9.99
Paperback
Hitch 22
Added to basket
£11.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.