Pleasure: How Our Brains Make Junk Food, Exercise, Marijuana, Generosity, and Gambling Feel So Good (Paperback)

Award-winning neuroscientist David J. Linden explains how new research has deciphered how and when pleasure takes control of the brain - and when it won't let go. He illuminates how behaviours that lead us to ecstasy can just as easily become compulsive: why are nicotine and heroin addictive while LSD is not? why has the search for safe appetite suppressants failed? This eminently enjoyable and provocative book delves beyond what we like into why we can't stop ourselves from liking it - even when we think we can.