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Playing the corporate language game: An investigation of the genres and discourse strategies in English used by Dutch writers working in multinational corporations - Utrecht Studies in Language and Communication 15 (Paperback)
  • Playing the corporate language game: An investigation of the genres and discourse strategies in English used by Dutch writers working in multinational corporations - Utrecht Studies in Language and Communication 15 (Paperback)
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Playing the corporate language game: An investigation of the genres and discourse strategies in English used by Dutch writers working in multinational corporations - Utrecht Studies in Language and Communication 15 (Paperback)

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£33.00
Paperback 240 Pages / Published: 01/01/2000
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An increasing number of business people are regularly required to communicate effectively and efficiently in a language that is not their own. The tasks that international business writers carry out, have therefore become a recent focus of attention for communication researchers and language practitioners, particularly within multinational corporations where the majority of the workforce needs to communicate both in English and the local language. Playing the Corporate Language Game explores the relationship between context and text and presents a comprehensive framework for the investigation of the communication practices that are currently in use in international business. It includes an extensive survey of multinational corporations in the Netherlands, and it goes on to present a detailed analysis of the genres and discourse strategies that could be identified in a large corpus of authentic documents written by Dutch and British writers, consisting of letters, reports and e-mail messages. There is detailed discussion throughout, of those aspects of national and corporate culture that impact the evolution and linguistic realisation of business genres in multinational, multilingual settings. This volume will be of interest to students and researchers of applied linguistics and business communication, and all those concerned with Language for Specific Purposes, and the interface between local languages and International Business English.

Publisher: Brill
ISBN: 9789042007307
Number of pages: 240
Weight: 454 g
Dimensions: 220 x 150 mm


MEDIA REVIEWS
"Scholars and researchers interested in genre analysis, intercultural business communication, and e-mail communication will find Catherine Nickerson's book fascinating and rewarding. An astonishing amount of data has been analyzed ... [Nickerson] is correct in her assessment that "there has been little or no previous research on the nature of authentic e-mail communication produced by corporate writers who do not speak or write English as a first language"(p. 139). I, for one, am exited to have work like Nickerson's available." - Mark. F. Schaub, in: The Journal of Business Communication 37:4, October 2000 "Ground-breaking ... readable ... Stimulating ... [a] decisive step forward for further genre-based research in business communication" in: Tijdschrift voor Taalbeheersing Vol. 23, No. 1, March 2001 " presents a comprehensive framework for the investigation of the communication practices that are currently in use in international business." in: Linguistics and Language Behavior Abstracts

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