PLAYING THE CHANGES ON THE JAZZ METAPHOR: AN EXPANDED CONCEPTUALIZATION OF MUSIC, MANAGEMENT, AND MARKETING-RELATED THEMES - Foundations and Trends ® in Marketing (Paperback)Morris B. Holbrook (author)
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In order to describe these typologies, the author examines important aspects of a first-level jazz metaphor as it relates to organizational issues involved in shaping the jazz improvisation into a form of collective collaboration. This is followed by attention to a second-level linguistic metaphor based on viewing jazz as a kind of language at the foundation for a collaborative conversation.
Publisher: now publishers Inc
Number of pages: 280
Weight: 397 g
Dimensions: 234 x 156 x 15 mm
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