Playing Hardball: Campaigning for the U.S. Congress (Paperback)Paul S. Herrnson (author)
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For Congress, Voting and Elections, and Political Parties courses.
Drawn from cutting-edge research by leading scholars in the field, this text focuses on the major hurdles politicians face when competing in congressional elections. The text examines candidate emergence strategy and targeting, fund-raising guidelines, negative advertising and voter mobilization. It provides students with a manageable perspective on congressional elections and real-life American politics, enhancing students' ability to make the connections between the theory and practice of politics.
Publisher: Pearson Education (US)
Number of pages: 160
Weight: 231 g
Dimensions: 229 x 152 x 9 mm
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