Planning the Corporate Reputation - Routledge Library Editions: Marketing (Hardback)Vic Markham (author)
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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
Publisher: Taylor & Francis Ltd
Number of pages: 200
Weight: 431 g
Dimensions: 235 x 159 x 23 mm
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